Jen Brooks
Jen Brooks
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Empowering Champions in Leadership & Beyond

I believe success comes from challenging limits and breaking barriers. As an Athletic Director and Founder, I empower others to lead with purpose and succeed. By fostering resilience, I help cultivate champions who inspire and drive change.

Who is Jen Brooks

Jen Brooks is a Certified Master Athletic Administrator with over 30 years of experience as the Athletic Director at Ursuline Academy in St. Louis, MO. Among her numerous accolades are the Missouri Athletic Director of the Year, the NFHS Citation Award, and recognition as one of St. Louis Business Journal’s Top 25 Most Influential Women in Business. She is also the recipient of the prestigious NIAAA Bruce Whitehead Distinguished Service Award. Jen founded the Global Community of Women in High School Sports, fostering women’s leadership and encouraging male allyship. As MIAAA Mentor Coordinator, she guides and mentors new athletic directors, while also serving as a strategic consultant for high school athletic programs, helping schools and leaders reach their full potential.

Every program can benefit from fresh insights and an objective perspective. Jen Brooks brings the experience, leadership, and vision to challenge the status quo, spark new ideas, and help you elevate your program to the next level. With her strategic approach, she empowers teams and leaders to think differently, innovate, and achieve growth.

Recent Achievements

2023 NFHS Citation Award Winner

2022 Most Influential Business Women Award

2022 Most Influential Business Women Award

  NFHS Citations are awarded to individuals whose contributions have impacted high school activity programs through their association with one of the following groups of professionals: state associations and NFHS staff, athletic directors, coaches, officials, music adjudicators and directors, and speech, debate and theatre directors. 

2022 Most Influential Business Women Award

2022 Most Influential Business Women Award

2022 Most Influential Business Women Award

One of 25 women from over 150 applicants to receive this award from the St. Louis Business Journal.

2022 NFHS State Award of Merit Winner

21-22 Missouri Athletic Director of the Year

21-22 Missouri Athletic Director of the Year

  This award is presented annually to recognize one individual who has exemplified passion and leadership locally, statewide and/or nationally for the promotion of coach education.  

21-22 Missouri Athletic Director of the Year

21-22 Missouri Athletic Director of the Year

21-22 Missouri Athletic Director of the Year

The second female and first private school Athletic Director to receive this award in the 48 year history of the award.

Social

Video

  Jen Brooks grew up without role models that looked like her. Today, she’s changing a woman’s perception in a pre­dom­i­nant­ly male industry. Hear her story in this Emmy nominated episode of the Hudl Leaders series.   

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